When it comes to selling furniture, customer feedback is essential. It not only helps you understand your customers’ preferences and demands better, but it also gives you insight into what you can improve in your store. As a furniture store owner, your goal should be to obtain as much feedback as possible. In this blog post, we’ll discuss the different strategies that you can use to obtain customer feedback.
In-store Surveys
One of the easiest ways to get feedback is by asking customers to fill out surveys as they are shopping in your store. You can keep a stack of printed surveys at the checkout counter and encourage customers to fill them out before they leave. The surveys should be concise and only take a few minutes to complete. You can ask questions about their experience with your store, their opinions on your products, and anything else that you think would be relevant to improving your service.
Online Surveys
Another way to get feedback is by sending out online surveys via email or social media. This is a great option for those customers who prefer to shop online or live far away from your physical store. Online surveys can be more detailed and provide you with more analytical data than in-store surveys. You can use tools like SurveyMonkey or Google Forms to create and distribute surveys and analyze their results.
Social Media Listening
Customers often take to social media to share their experience with a store. You can use social media listening tools to monitor your channels and see what customers are saying about your products and services. By looking at comments, reviews, and posts, you can get a better idea of what your customers like and dislike about your store, products, and services. You can also respond to their feedback, whether it’s positive or negative, and use it to improve your service.
Follow-up Emails
After a customer has made a purchase from your store, send them a follow-up email asking for feedback on their experience. Be specific in your questions and ask them about their experience from the moment they entered the store to the moment they left. You can also ask about their experience with the product they purchased and any delivery or setup services that they used. By sending personalized emails, you not only make your customers feel valued but also obtain valuable feedback about your store.
In-person Interviews
Finally, if you want to get more detailed feedback, you can conduct in-person interviews with customers. This is a great way to get to know your customers better and also get more detailed feedback. You can conduct the interviews in your store or even at the customer’s home. Make sure you ask open-ended questions that allow customers to speak their minds, and take detailed notes for future analysis.
Obtaining customer feedback is essential for the growth of any business, and as a furniture store owner, it’s no different. By using one or more of the strategies we’ve discussed in this blog post, you’ll be able to obtain valuable feedback that can help you improve your store’s service, products, and overall customer experience. Remember to always thank your customers for their time and feedback and use it to continuously improve your store.
At SPCI we specialize in helping furniture stores forge a new path. No matter whether you need a consultation, cash raising, a planned event, a turnaround or full liquidation, SPCI is here for you.
